Is the QR code dead?
The world of marketing faces an increasingly burning issue – how to attract more visitors to a web page by using offline resources (press, outdoor ads, POS materials etc.). Over time, looking for an answer on this issue, nothing has overshadowed the QR code (Quick Response code) developed in 1994. The system is simple: by using a QR code reader (smartphone equipped with an application) you can scan the code and get a decoded URL address which opens a target web page through your web browser. Although this seems as an easy-to-understand mechanism, one question still remains unanswered – why the QR codes have not gained the expected popularity among the smartphone users?
Factors destroying the potential of QR codes
You wish to see some “not-to-do” examples? Take a look at clear QR code failures here and here.
How to find out whether anybody uses your QR codes?
Most of the QR code creators use regular URL address as a target page. However, it would be wiser not to be lazy and to create a link with UTM tracking parameters which would allow the use of Google Analytics account for identification of cases when the QRE code has actually been used. It is easy to attach so-called tags to the target webpage: you can create them by using Google tool URL Builder or by manually attaching them to the link, for example:
Alternatives to the QR code
If there is a concern about the effectiveness of the use of QR codes, link shortening may be a relatively easy alternative. You can shorten the links by using such services as bit.ly and goo.gl which additionally offers further tracking of these links (it is worth to remember the use of UTM tags) and also branding links (bit.ly).