16.07.2012
AUTHOR Agnese Lemša

Alpha Baltic becomes player in first ever combination of World’s Leading Indie Ad Agency Networks

Marketing Communications Group Alpha Baltic, which represents the inglobal marketing communications network ad agency network in Baltic, is now a member of the world’s biggest and broadest independent advertising and marketing communications network, called ICOM+IN, as two leading global indie networks join forces to form a stronger international resource for clients. The combination of the agency members of ICOM, based in Rollinsville, Colorado (USA), and IN, coordinated from Paris, is creating the world’s largest independent network. ICOM+IN will have more than 100 agencies, the most number of agencies of any independent global network offering the broadest geographic coverage. The billings of the new network are expected to be US$3.5 billion with gross income exceeding US$500 million. Never before has anything like this been done in the world of independent agency networks,” said Patrick Walhain, president of ICOM (www.icomagencies.com). “The most important outcome of this exciting endeavor is we will have more talent and expertise in many more markets. We will be the first independent network to truly focus on serving international clients. Lauris Špillers, Chairman of the Board of Alpha Baltic, said, “For Alpha Baltic, the combination means we can offer clients a full range of options anywhere in the world.
Tags & Categories:  alpha baltic
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