28.05.2013
AUTHOR Gatis Rozenfelds

BrandZ Top 100 most valuable global brands 2013

BrandZ is the world's largest brand equity database. Created in 1998 and continually updated. BrandZ is an invaluable resource, containing data on brands gathered from interviews with over 150,000 people every year in up to 400 studies around the world.
Raw data for the BrandZ study is collected annually by interviewing consumers and professionals. Each person is asked to evaluate brands in a competitive context from a category they actually shop in. This translates into valuable opinions from people who know the category and can judge a brand based on the attributes that are important to them.
The BrandZ database holds over 60,000 brand results in over 200 categories. BrandZ Top 100 helps clients evaluate and develop their brands worldwide.



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