26.06.2013
AUTHOR Gatis Rozenfelds

THE EMPTY SHOP

HOW TO BUILD THIS IDEA AND HELP MORE PEOPLE IN NEED.


 


The Empty Shop is a project created by brazilian ad agency Loducca for VillaLobos Mall, that gave a new twist to the annual clothing drive. The idea attracting the interest of other malls from different countries. Accordingly, the project was made available as an open-source platform. Here, any individual or company can have access free of charge to the architectural plan, the key visuals, the communications campaign and all other details to help duplicate, improve and spread this idea.

You can read more here.
Tags & Categories:  campaign
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