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How Pols Brought Back the Good Old Sofa
Client
Food Union
Task
All good things return!

Since the Pols ice cream recipe is improved, packaging renewed and the price increased, there is challenge not only to tell story, but to involve people as part of Pols brand and strengthen position “childhood favourite”.
Solution
Pols ice cream has been enjoyed in Latvia since 1971, and it is one of the most powerful brands in our country. Here's the video from our campaign "All good things return!". Meet the five winners of the competition that had their favourite childhood thing brought back to them.
Credits
Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Krists Zankovskis
Project manager: Jānis Graubiņš
Director of photography: Andis Rudzišs
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