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MAXIMA print materials
Client
MAXIMA
Task
MAXIMA is a retail chain operating in Lithuania, Latvia, Estonia, and Bulgaria. In 2011, the retail chain MAXIMA became the leader of Latvian retail market. More than 287 thousand customers visit MAXIMA shopping centres in Latvia daily. Our task was to localise visually appealing multipurpose print materials according to given design.
Solution
Considering the given tone of voice and predefined visual language, the solution embodies stylish ads that embody main characteristics of the brand — freshness, quality and taste. By strictly following the corporate guidelines we completely executed the adaptation of materials for use in local market.
Credits
Advertising Agency: Alpha Baltic
Designer: Martins Muzikants
Copywriter: Ingrida Incenberga
Project Supervisor: Liga Lieknina
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