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Become the best salesman!
Food Union
In order to better promote its ice-cream brands Food Union decided to create a team of mobile salesmen on bicycles equipped with iceboxes dedicated for active sales on the streets of Riga. To attract best of the talent and motivate for the best possible performance award of 1700 euro was anounced. Organizational and creative work associated with this project was assigned to AlphaBaltic.
We developed all creative, visual and technical solutions needed to smoothly and successfully carry out the project. This project heavily relied on digital solutions for all salesmen were equipped with GPS devices and daily count of sold number of ice-creams was performed. Online communities were involved in supporting its candidates and since real time GPS data was provided it was possible to watch the movement of mobile salesmen during the day.

This was unordinary and inspiring project for young people to learn selling skills and for Food Union to sell more ice-creams on the streets than ever before.
Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Liene Gaigala
Copywriter: Krisjanis Papins
Account Manager: Janis Graubins
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