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Ekselence - Riga trams
Food Union
The second summer for recently rebranded Ekselence ice-cream came with good news for the fans — the famous ice-cream brand was introducing a new product, three different ice creams authentically created by following the original recipes from three famous chef-cooks in Latvia.

To differentiate the product from existing lineup, a special silver-grey box was chosen and specially designed labels created. Each box sports a story about the cook behind the special recipe and a really tasty description of its unique taste.

Since all campaign materials were created by AlphaBaltic we were trusted to choose best media for campaign and create all associated visuals.
Following in the footsteps of success of the previous summer as one of the mediums Riga trams were chosen — probably even because new trams have three wagons and new Ekselence exclusive collection is created by three famous cooks from three excellent restaurants. We adapted the designs and made them look so tasty you'd most definitely like to lick them! 
Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Krists Zankovskis
Designer: Liene Rudzutaka
Copywriter: Krišjānis Papiņš
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