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Maigums zephyrs
Client
Laima
Task
Our task was to introduce the two new flavours of Maigums zephyrs that are filled with blueberries and coffee. These chocolate glazed zephyrs are light but delicious treats for gourmands, especially for those who seek great taste that is unharmful for their body and health.
Solution
The TVC was made to promote zephyrs by Latvia's largest sweets manufacturer Laima. It emphasizes the lightness and sweetness of the product by creating a romantic scene that represents the essence of the product philosophy. The TVC shows the affection between two colleagues that flourishes in the office kitchen when their hands touch over the plate of the zephyrs. There are tenderness and good vibrations in the air, and their eyes says it all. The slogan encourages "Open your heart" and we know that after this moment everything will only get better.
Credits
Advertising Agency: Alpha Baltic
Creative Director: Martiņš Kozlovskis
Art Director: Elina Jaunzeme
Account Manager: Ieva Kraujina
Director: Elīna Dumpe
Director of photography: Aleksandrs Grebņevs
Copywriter: Veronika Viluma
Production company: Pixelart
Producer: Alise Rogule
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