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Ķekava Cycling Marathon
Client
Unitymarathons.com
Task
Maratoni.lv is a series of marathons created by sports events organizer Alpha Baltic Sport, which is a subsidiary of our agency Alpha Baltic. This season opens with the Ķekava Cycling Marathon, an important event for cycling enthusiasts and those who are willing to spend an active day with their families and friends. Our task was to create an inspirational TVc that communicates the main message about the marathon and invites people to challenge themselves and to participate.
 
Solution
This cycling marathon will be different, not only because it will be the first time when such event takes place in Ķekava, but also because of the patron. The well-known Latvian skeletonist Martins Dukurs will join the participants, encouraging everyone to try cycling. The TVc shows Martins pedaling down the road with his own thoughts in his mind. His voice tells the viewer his own story on how to be successful. The most important part of all achievements is to try. This will be Martin's first cycling marathon and he is inviting everyone to join him.
Credits
Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Liene Rudzutaka
Account Manager: Linda Levensteine
Director of photography: Janis Andrejevs
Copywriter: Veronika Viluma
Production company: Pixelart
Producer: Alise Rogule
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