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Use your discount!
Client
Maxima
Task
MAXIMA is a retail chain operating in Lithuania, Latvia, Estonia, Bulgaria and Poland. Everyday shopping at MAXIMA stores is convenient and attractive because of the loyalty program for the holders of special “Paldies” card. The card allows one to save money on daily purchases and use various benefits. Our task was to introduce the loyal customers with yet another great deal.
Solution
The mechanics of “Use your discount!” campaign are not very complicated, but still takes time to understand. The customer can select 10 favorite brands from more than twenty offers, register the choice and then buy the favorites with 15% discount. Understanding the power of infographics, we visualized the information to make it clear for the audience. The graphics were easy adjustable for all advertising channels. 
Credits
Creative Director: Gatis Rozenfelds
Art Director: Elina Jaunzeme
Account Manager: Linda Levensteine
Copywriter: Veronika Viluma
Producer: Andis Rudziss
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