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Jūrmala Running Festival
Task is a series of marathons created by sports events organizer Alpha Baltic Sport, which is a subsidiary of our agency Alpha Baltic. Every year they organize the running competitions, however this year’s event was unique. The event was more entertaining, it took place at the beach and every running enthusiast, starting from schoolchildren to professionals, was welcome to participate. Our task was to create a cheerful TVc that communicates the main message about the event and invites people to participate.
We created two videos that give the audience the information about the event, the routes and its uniqueness. The face of the Running Festival is the popular and beloved TV star Baiba Sipeniece-Gavare. She invites to register for the event as well as speaks on the exciting program of the event. To emphasize the open nature of the event we created the second video that shows family, students and children getting ready for the event in various towns in Latvia.
Creative Director: Gatis Rozenfelds
Art Director: Liene Rudzutaka
Account Manager: Ieva Kraujina
Director of photography: Janis Andrejevs
Copywriter: Veronika Viluma
Producer: Alise Rogule
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