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Jūrmala Winter Festival
Task is a series of marathons created by sports events organizer Alpha Baltic Sport, which is a subsidiary of our agency Alpha Baltic.
This season opens with the Jūrmala Winter Festival huge entertainment programme, with skeleton test rides, hockey hit strength measurements, biathlon shooting, snow tube riding, snowball fight tournaments, creative workshops for children and many other surprises.
Our task was to create an inspirational TVc that communicates the main message about the marathon and invites people to challenge themselves and to participate.
This winter marathon will be different, because taking into account the unstable weather conditions typical to winter, in the event of there not being enough snow for skiing, there will be Nordic walking and running competitions instead. The Jūrmala Winter Sports Festival MCs, the TV personality and active lifestyle enthusiast Anna Rozīte and the member of the Musiqq pop band Emīls Balceris, will lead the event and maintain its invigorating atmosphere. During the entire day, the musical accompaniment and the music to help the participants warm up will be provided by Toms Grēviņš one of Latvia’s most in-demnd DJs.
Creative Director: Gatis Rozenfelds
Art Director: Elina Jaunzeme
Designer: Raitis Karklins
Account Manager: Karina Priede
Copywriter: Veronika Viluma
Director: Ivo Skanstiņš
Director of photography: Ivo Skanstiņš
First assistant camera: Rinalds Zelts
Second assistant camera: Marika Šengelija
Gaffer: Gatis Ungurs
Producer: Vigo Zaļaiskalns
Production sound mixer: Artūrs Hnikins
Production company: filmu studija RAFA
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