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Ķekava Cycling Marathon 2015
Client
maratoni.lv
Task
Maratoni.lv is a series of marathons created by sports events organizer Alpha Baltic Sport, which is a subsidiary of our agency Alpha Baltic.The Velomarathon of Ķekava is not only a high- class sporting event but also serves as a festivity for families and cycling enthusiasts of all generations. The goal of the event is to popularise cycling in Latvia, increase the Latvian cyclists’ level of mastery and promote active and healthy lifestyle of Latvians. The Family Track in its turn symbolises the family values that are based on a qualitative time spent together.

Our task was to create an inspirational TVc that communicates the main message about the marathon and invites people to challenge themselves and to participate.
Solution
The well-known Latvian skeletonist Martins Dukurs will join the participants, encouraging everyone to try cycling. The TVc shows Martins pedaling down the road with his own thoughts in his mind. His voice tells the viewer his own story on how to be successful. The most important part of all achievements is to try. This will be Martin's second cycling marathon and he is inviting everyone to join him again.
Credits
Advertising Agency: Alpha Baltic
Creative Director: Mārtiņš Kozlovskis
Designer: Raitis Kārkliņš
Account Manager: Linda Lēvenšteine
Director of photography: Jānis Andrejevs
Copywriter: Veronika Viļuma
Producer: Alise Rogule
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