Filter byALLIDENTITYVIDEOPRINTBTLWEBINTERACTIVECASE STUDY
Back to works PreviousNext
Sober UP
Client
CSDD
Task
This campaign was made to reduce the number of drunk drivers behind the wheel, as well as the number of those injured or killed during Midsummer festival and rest of the time. This campaigns primary target audience was young men (aged 20-30), secondary- all drivers and general public. This time we have decided to focus the campaign on the morning after the celebrations. We wanted to remind that it is extremely danger to drive when intoxicated and that it is vital to choose to sleep of the drunkenness and sober up. During the holiday period (lasting 5 days), the best result in recent years was achieved in terms of road accidents. In comparison to 2009, mortality on the road decreased by 75 %.
Solution
This campaign was made to reduce the number of drunk drivers behind the wheel, as well as the number of those injured or killed during Midsummer festival and rest of the time. This campaigns primary target audience was young men (aged 20-30), secondary- all drivers and general public. This time we have decided to focus the campaign on the morning after the celebrations. We wanted to remind that it is extremely danger to drive when intoxicated and that it is vital to choose to sleep of the drunkenness and sober up. During the holiday period (lasting 5 days), the best result in recent years was achieved in terms of road accidents. In comparison to 2009, mortality on the road decreased by 75 %.
Credits
Advertising Agency: Alpha Baltic 
Creative Director: Gatis Rozenfelds 
Art Director: Krists Zankovskis 
Director: Armands Blumbergs 
Director of photography: Janis Eglitis
Copywriter: Uvis Leskavnieks
Share
Back to works PreviousNext
best websites of the world