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Jūrmala Running Festival
Every single year different kinds of marathons are organized by Alpha Baltic Sport. This year is the second year of the Jūrmala Running Festival. Sometimes it’s hard to beat the first one, but don’t think we’re a one trick pony – this year’s marathon was upgraded with additional running competitions and a huge entertainment and sports program.  And it paid off. It’s going to be hard to beat this one next year.
Our task was to create an all communication platform - TVC, POS materials, radio, internet, so we can reach out to a wide audience, from children to professional athletes.
This year the video was created by combining filmed footage with animation. This approach made the video stand out in the media. Too keep a link between this and the previous campaign, we used the same TV star - Baiba Sipeniece-Gavare.
Creative Director: Martins Kozlovskis
Designer: Paula Turka
Account Manager: Ieva Kraujina
Copywriter: Kristaps Egle
Producer: Alise Rogule
PR: Gita Deniškāne
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