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Christmas campaign
Christmas season is one of the most important times of the year for confectionery producers. As it is every year, also this year client LAIMA created a special Christmas collection, which includes products from various product categories. All these products are being combined in one concept. The task was to create a Christmas campaign for season 2015 that would embrace the best features of Christmas confectionary collections for both – grown-ups and children and express LAIMA brand features. Communication should be within the ideology of LAIMA “Choose Love…”, it should be positive, inviting and tell the story of gift giving and gifts that are spot on and brings the joy to everyone
We created TVC to illustrate that LAIMA is a heartwarming gift for Christmas at any age – it brings the joy to all people at the nicest moment when family is together sharing a wonderful time by the Christmas tree.
Creative Director: Uldis Daugavins
Account Manager: Ieva Kraujina
Art Director: Vita Balckare
Copywriter: Kristaps Egle
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