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Kindness unites
Client
CSDD
Task
The aim of this CSDD campaign is to inform the public about the changes in traffic regulations regarding bicyclists. The most significant change is the place of cyclists in the traffic - they are encouraged to chose the street instead of sidewalk.
Solution
In life these changes in traffic regulation concerns everyone who moves in traffic - cyclists, drivers and people on foot. After all traffic is interaction - the better we treat each other the safer traffic becomes.

That is why we choose kindness as the main theme of our campaign.

TVC is all about kindness in traffic . The new traffic regulations were communicated by carefully targeted radio spots and social media activities. 

 
Credits
Creative Director: Uldis Daugaviņš
Account Manager: Dina Paspujevica
Art Director: Liene Felsberga 
Copywriter: Kristaps Egle
PR: Gita Deniškāne
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