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Energy to our Olympians
Client
Elektrum
Task
Elektrum a Latvenergo AS - national energy company’s new brand of electricity trading is a supporter of Latvia’s National Olympic team. They needed a way to show their support to the athletes and also include the public that cares much for our Olympians.
Solution
We gathered the energy of the supporters and sport’s fans in series of events in the biggest cities of Latvia. During six dynamic weeks the residents and guests of Valmiera, Daugavpils, Ventspils, Rezekne, Liepaja and Riga were invited to take part in various exciting sports activities and thus support the local athletes with their energy that will guide them on the road to the Olympic medals. Thousands took part and gathered their forces in order to charge the symbolic Energy Torch that is an environmental object and will remain in each city until the end of Olympic games.
Credits
Creative: Uldis Daugaviņš un Mārtiņš Kozlovskis
Account: Dina Papsujēviča un Raitis Pilsētnieks
Art direction: Kristiāns Andersons
Copy: Kristaps Egle un Kārlis Strelis
PR: Daiga Zīmele
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