Filter byALLIDENTITYVIDEOPRINTBTLWEBINTERACTIVECASE STUDY
Back to works PreviousNext
Coca-Cola Fridgemob
Client
Coca-Cola
Task
Task was to recruit twelve to nineteen year old teens and to build brand love towards the soft drink. 
Solution
We choosed to create marketing activity that shares unexpected happiness via emotional experience. Forty people dressed like vending machines gathered in high traffic areas and gave out samples they carried in ice-boxes inside the suit. Fridge mobs were repeated several times throughout the Baltic. Sampling program reached sixty-one percent of our target group.
Credits
Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Krists Zankovskis
Share
Back to works PreviousNext
best websites of the world