Coca-Cola

Task was to recruit twelve to nineteen year old teens and to build brand love towards the soft drink. 

We choosed to create marketing activity that shares unexpected happiness via emotional experience. Forty people dressed like vending machines gathered in high traffic areas and gave out samples they carried in ice-boxes inside the suit. Fridge mobs were repeated several times throughout the Baltic. Sampling program reached sixty-one percent of our target group.

Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Krists Zankovskis