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Serenāde
Client
Laima
Task
The main task was to attract attention to the Serenāde brand amongst the target audience (women, 25-40 y.o.).
Solution
We made an event during which professional singers from the Opera went around Riga and sang serenades to the women. Promo people were giving away Serenāde ice-cream to make an association with Serenāde brand.
Credits
Advertising Agency: Alpha Baltic
Copywriter: Uvis Leskavnieks
Production company: Alpha Baltic
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