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Those things really worth saving
Client
SEB group/SEB bank
Task
The main task was to show people that saving basically means eventually getting more money.
Solution
The futures portrayed are about fulfilling dreams and lifestyles that require extra capital at hand. Designs are beautiful and simplistic as they show today, potential tomorrow and name a few additional gains that come along with opening savings account. To start saving can be a tough decision, as every new habit takes a courage to be started. At the same time, all good habits lead to good ends, so we decided to inspire potential savers by giving them a peek in the future they could have - and definitely they would like to have - if they just started saving.
Credits
Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Krists Zankovskis
Copywriter: Uvis Leskavnieks
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