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Sleep it off instalation
Client
CSDD
Task
The aim of this campaign was to attract peoples attention to the drink and drive issue. The task was to talk people out of drinking and driving.
Solution
We made a teaser campaign in the form of a large bed which drew attention to the values of the campaign and it got a large space in the media's agenda.

Everyone could sign the bed as a promise of not drinking and driving.

We gained 50 000 views of the video on Youtube - it went viral. Also - there were plenty of pictures. 

We also made it to the biggest news broadcast Panorama. 
Credits
Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Krists Zankovskis
Copywriter: Uvis Leskavnieks
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