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Population census logo
Client
Central Statistical Bureau of Latvia
Task
The main task was to attract attention to Population census and to illustrate the national importance of this event.
Solution
Logo is instantly recognizable, it communicates the main message we wanted it to communicate the complete involvement, the importance of each and single place and person. Population census refers to everyone, so the graphical symbol for the campaign had to reflect the complete involvement of the whole country, not only some special or privileged group. Our solution is shape in the geographical form of Latvia, filled with city names that constitute the country, placed close to their original locations. Logo is instantly recognizable, it communicates the main message we wanted it to communicate the complete involvement, the importance of each and single place and person. Tagline answers for our future communicates the importance of being together in this project of national importance. The choice of colors was guided by a wish to attain business like look, to accentuate pragmatics and seriousness of the event. A small but important detail word population originally is bigger than census so to accentuate that people and their interests come first.
Credits
Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Krists Zankovskis
Copywriter: Krisjanis Papins
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