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"Share a Coca-Cola" AlphaBaltic promotion events across the Baltics.
Client
Coca Cola
Task
During the campaign "Share a Coca-Cola" AlphaBaltic will organise 79 promotion events across the Baltics.

During the campaign "Share a Coca-Cola" marketing communication group AlphaBaltic will organise promotions in Latvia, Lithuania and Estonia. Largest cities of the Baltic states will be visited by promoter teams that will offer people to try Coke soft drink as well as offer them to get a specialised Coke can with a friends name on it.
Solution
It is possible to get a personalised Coca-Cola can because of specially crafted trailers that are equipped with touch-screens. Via those screens a friends name is entered into the system and in a short while personalised can is created. In total 33 promo events are planned in Latvia, 28 in Lithuania and 18 in Estonia.

You can read more here.
Credits
Alpha Baltic Team
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