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Pols Ice Cream Rebranding Campaign
Client
RPK | Food Union
Task
Since the Pols ice cream recipe is improved, packaging renewed and the price increased, there is challenge not only to tell story, but to involve people as part of Pols brand and strengthen position “childhood favourite”.
Solution
An entire Pols advertising strategy was based on two directions: “A childhood favourite” primarily, and secondarily all associations connected with “Pols” – North Pole, polar bear, cold, snow and ice. Both these directions are naturally characteristic of the Pols brand.


Read more here: Pols Ice Cream Rebranding 
Credits
Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Krists Zankovskis
Art Director/Designer: Liene Gaigala
Project Supervisor: Ieva Danieljana
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