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ESSIE print materials
Client
L'Oréal
Task
Essie Weingarten, the founder and currently acting as the Creative Director for Essie nail polish, says that Essie isn’t an ordinary brand and it isn’t just nail polish. This iconic American brand allows women all over the world to express themselves with unique and whimsical color. With unbeatable, professional quality, Essie nail polish sets the standards for celebs and women around the world alike. Therefore our task was to apply the standards through the preparation of the print materials for the campaigns.
Solution
Considering the needs and requirements of the client, we are continuously working to provide a variety of high quality visual materials that embodies main characteristics of each brand. Our highly skilled graphic team creates designs and layouts for a wide range of uses from digital to magazine and outdoor advertisements for the Scandinavian market.
Credits
Designer: Iveta Berga; Dace Grisle
Project Manager: Karina Lipska-Bajare / Elina Vaivode
Advertising agency: Alpha Baltic
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