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Favorite since childhood!
Client
Food Union
Task
Pols ice cream has been enjoyed in Latvia since 1971, and it is one of the most powerful brands in our country. With the return to the initial recipe (from natural milk and cream), came a new packaging a new strategy. 
Solution
The entire Pols advertising strategy is based on two directions: A childhood favourite primarily, and secondarily all associations connected with Pols North Pole, polar bear, cold, snow and ice. Both these directions are naturally characteristic of the Pols brand.
Credits
Advertising Agency: Alpha Baltic
Creative Director: Gatis Rozenfelds
Art Director: Krists Zankovskis
Director: Armands Blumbergs 
Director of photography: Janis Eglitis
Copywriter: Krisjanis Papins
Production company:Cuba Studija
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