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The Hunt of Rasa Cream Cheese Treats
Client
Food Union
Task
The Rasa cream cheese is a universal and natural product, made from a mixture of cream and milk, and can be eaten fresh as well as used in various recipes. It has a soft, spreadable texture, and mild-tasting flavour that is enriched with different kinds of relishes like herbs, spices etc. The Rasa brand is sold throughout the Baltic States and Russia. It is characterized by delicate taste and is suitable as a spread, for desserts, cakes and other goodies. The main task was to prove that the cream cheese is something you should keep in your fridge at all times. It is absolutely universal. In addition, we wanted to introduce the products to the target audience and, to boost awareness of the category and associate it strongly to a brand.
Solution
We created a website www.gardumumedibas.lv that engages people to participate in the competition „Krēmsiera Gardumu Medības”. The participants were asked to submit photographs of a wide range of dishes that contain cream cheese, thus allowing them to discover almost endless possibilities of the product. Food lovers were invited to participate for a chance to win the oppurtunity to enjoy valuable dinner in the best restaurants of Riga – „Vincents”, „Bibliotēka Nr.1 restorāns”, „Trīs pavāru restorāns. Tam labam būs augt!” In addition 10 favorites of the audience had a chance to participate in the chef’s cooking master class.
Credits
Advertising Agency: Alpha Baltic
Art Director: Krists Zankovskis
Account Manager: Olga Mežale
Copywriter: Krišjānis Papiņš
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