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Ekselence Dessert Master Class with Chef Janis Sokolovskis
Client
Food Union
Task
The three new flavours of Ekselence ice-cream are positioned as true pieces of art and each of them is created by Riga's best chefs: Janis Sokolovskis (restaurant Riviera), Henrihs Erhards (HE's restaurant), Liene Tomsone (confectionery Kukotava). The task was to introduce the new products to the target audience and to strenghten their loyality in an interactive way.
Solution
Ekselence dessert master classes were a part of our digital campaign #desertaklase. It inspired food lovers to share their kitchen triumphs for a chance to win the oppurtunity to participate in the expert master classes hosted by three Ekselence chefs. After the competition 30 people received the invitations to the master classes which they received with great joy.
More here #desertaklase Credits
Advertising Agency: Alpha Baltic
Creative director: Gatis Rozenfelds Account Managers: Olga Mežale / Jānis Graubiņš Art Director: Krists Zankovskis Copywriter: Krisjanis Papins Share
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