Herbalife marathon experience

Client

Herbalife Nutrition is a global multi-level marketing corporation that develops and sells nutritional products. The company operates in 94 countries through a network of approximately 4.5 million independent distributors and members.

Task

Increased brand awareness for new Formula 1 Healthy Meal Nutritional Shake Mix products in Latvia.

What we delivered

social media marketing solutions, prepared publications and live broadcasts, and developed various promotional and marketing materials

year

2019

Solution

A colorful BTL advertising and PR campaign integrated Herbalife Nutrition brand with one of the largest sports events in Northern Europe, an annual marathon taking place in Riga, the capital of Latvia.

The brand presence was manifested by an eye-catching shake station, matching outfits for Herbalife team and staff, two mascots and a warm-up/DJ truck. In addition, a massive campaign on TV and social media consisted of broadcasts on healthy nutrition, tips-and-tricks for workouts and interviews with experts.

Results

6500 Formula 1 cocktails served and more than 35 000 contacts on social media, live broadcast reaching a combined audience of 550 000 on TV, 210 000 on the largest national news portal, and 35 000 on the largest daily business news outlet in 3 days. Facebook Marathon page gained 18 000+ followers.