Lithuania - Real is Beautiful
Lithuania Tourism Board
Raise awareness about Lithuania as a great travel destination for visitors from France.
What we delivered
Full scale advertising campaign.
Within Lithuania Travel overall tourism strategy “Real is Beautiful” we have created a full-scale campaign in France that invites to take a look at Lithuanian message to the world: “Real things, even if they’re imperfect, are beautiful to us.” We agree that simple pleasures are the most thrilling ones. Well done Lithuania.