My city my style

Client
Zalando
Task
Raising brand awareness for Zalando - Europe's leading online platform for fashion and lifestyle
What we delivered
Brand launch in Lithuania through “MyCityMyStyle” campaign
year
2021

Solution

To celebrate this launch, we recruited the most-known Lithuanian influencers, invited the most popular media representatives and set up a spectacular fashion show in Vilnius city center for everyone to enjoy.

Summary:

  • 1 event
  • 11  invitees (journalists)
  • 11 POIs
  • 216  POI IG Stories
  • NUMBER OF CLIPPINGS: 254
  • IMPRESSIONS: 1.5M+

Results

11 journalists attended media, 3 of them taking interviews with influencers about personal style and expressing it in the city: 

  • Style section journalist from Delfi.lt
  • Portal Žmones.lt Style  section journalist 
  • Editor from digital lifestyle portal abstractstylist.com 

Media KPI target was reached 100%
KPI was 22 clippings:

  • 21 of them published by 09.07.2021. 
  • 1 final video of the show