Perfetto from bean to cup
What we delivered
We provided consumers with an insight on "a day in the life of Brad Pitt" in all media platforms. From buying coffee beans in the morning to riding through Los Angeles on a motorbike to relaxing at home with a cappuccino.
“Perfetto – from bean to cup” - that's the message of the spot. It is also a “Perfetto” moment for us now that the spot can be seen around the globe.
Watch campaign video here: https://www.youtube.com/watch?v=xFijeOXI6PM
High reach in the target audience. Good sales levels for Delonghi products. Positive feedback from clients. Reinforced loyalty.